Author: Lorna M. Daniells
Publisher: Univ of California Press
ISBN: 9780520081802
Category : Business & Economics
Languages : en
Pages : 754
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Book Description
This is the reference work that librarians and business people have been waiting for--Lorna Daniells's updated guide to selected business books and reference sources. Completely revised, with the best, most recent information available, this edition contains several new sections covering such topics as competitive intelligence, economic and financial measures, and health care marketing. Handbooks, bibliographies, indexes and abstracts, online databases, dictionaries, directories, statistical sources, and periodicals are also included. Speedy access to up-to-date information is essential in the competitive, computerized business world. This classic guide will be indispensable to anyone doing business research today.
Author:
Publisher:
ISBN: 9780835745963
Category : Accounting
Languages : en
Pages : 125
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Book Description
Author: Arsen Darnay
Publisher: Gale Cengage
ISBN:
Category : Business & Economics
Languages : en
Pages : 680
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Book Description
Contains over six hundred alphabetically arranged entries that provide information on various aspects of small business, covering human resources, production and productivity, financial activities, marketing, legal issues, and many other topics.
Author: Rhonda M. Abrams
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
Creating or growing a successful business depends on finding critical numbers, including market size and growth, sales numbers, and more. This distinctive book, paired with a helpful CD, guides readers through each step of the online research process.
Author: Matthew Miskelly
Publisher:
ISBN: 9781410389336
Category : Advertising campaigns
Languages : en
Pages : 500
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Book Description
A continuation of Encyclopedia of Major Marketing Campaigns (1999,2007, 2013), this volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2014 to 2018. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "war stories" by professors.
Author: United States. Bureau of Foreign and Domestic Commerce
Publisher:
ISBN:
Category :
Languages : en
Pages : 164
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Book Description
Author: United States. Bureau of Foreign and Domestic Commerce
Publisher:
ISBN:
Category : Communication in marketing
Languages : en
Pages : 246
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Book Description
Author: Rachel Bretherton
Publisher:
ISBN:
Category :
Languages : en
Pages : 282
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Book Description
Author: Ernest L. Maier
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
This newly revised and updated edition (formerly titled "How To Use the Business Library"), the first in 12 years, is a key to timely and relevant business information. Written by two marketing professors and two librarians, this work is divided into four main sections: Introduction to Business Research and the Library; Research Strategies and General Sources of Business Information; Sources of Business Information; and Using What You've Learned. Each of the 16 chapters features an introduction to the topic, an in-depth descriptive list of relevant sources, and research tasks the sources can be used to perform. Expanding coverage on new and emerging technologies in business sources, this edition also provides new methods of accessing this information. Additionally, subject, author/title, organization, and association indexes have been included as well as more international sources, databases, and government publications. The final chapter/section guides the reader through the preparation of a research-based business report. A necessary purchase for academic libraries and very useful in public libraries.
Author: F. Patrick Butler
Publisher: Irwin Professional Publishing
ISBN:
Category : Business
Languages : en
Pages : 488
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Book Description
Designed primarily as a resourcebook, this text is intended for use as either a supplement or a "stand alone" book in a variety of courses including business research methods, marketing research, business communications, introduction to management and introduction to business.
