Business, Marketing, and Management Principles for IT and Engineering PDF Download
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Author: Dimitris Chorafas
Publisher:
ISBN:
Category :
Languages : en
Pages : 439
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Book Description
In order to achieve long-term profitability and assure survival for their companies, managers must be informed, imaginative, and capable of adapting to shifting circumstances. Practical decisions rather than theories hold the upper ground. Business, Marketing, and Management Principles for IT and Engineering supplies the understanding required to e.
Author: Dimitris Chorafas
Publisher:
ISBN:
Category :
Languages : en
Pages : 439
Get Book
Book Description
In order to achieve long-term profitability and assure survival for their companies, managers must be informed, imaginative, and capable of adapting to shifting circumstances. Practical decisions rather than theories hold the upper ground. Business, Marketing, and Management Principles for IT and Engineering supplies the understanding required to e.
Author: Dimitris N. Chorafas
Publisher: CRC Press
ISBN: 1439848076
Category : Business & Economics
Languages : en
Pages : 439
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Book Description
In order to achieve long-term profitability and assure survival for their companies, managers must be informed, imaginative, and capable of adapting to shifting circumstances. Practical decisions rather than theories hold the upper ground. Business, Marketing, and Management Principles for IT and Engineering supplies the understanding required to e
Author: Gary L. Lilien
Publisher: DecisionPro
ISBN: 098576483X
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering—putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. ** The latest edition includes up-to-date examples and references as well as a new chapter on the digital online revolution in marketing and its implications for online advertising. In addition, the edition now incorporates some basic financial concepts (ROI, Breakeven Analysis, and Opportunity Cost) and other tools essential to the new domain of marketing analytics. **
Author: M. GOVINDARAJAN
Publisher: PHI Learning Pvt. Ltd.
ISBN: 9788120332591
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer’s role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today’s competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This NEW edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of marketing wisdom. There is a series of chapter vignettes on contemporary issues in marketing. Chapter-end self-testing material includes a summary, numerous review questions and several discussion questions to help students understand the major concepts and tools of marketing. This book is primarily written for postgraduate students of Business Administration (MBA) for courses in Principles of Marketing/Marketing Management. This book can also be used to advantage by undergraduate students of Business Administration (BBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed.
Author: Carolina Machado
Publisher: Springer
ISBN: 3319282816
Category : Technology & Engineering
Languages : en
Pages : 194
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Book Description
This book focuses on the relevant subjects in the curriculum of an MBA program. Covering many different fields within business, this book is ideal for readers who want to prepare for a Master of Business Administration degree. It provides discussions and exchanges of information on principles, strategies, models, techniques, methodologies and applications in the business area.
Author: Ben M. Enis
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 656
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Book Description
Author: Gary L. Lilien
Publisher: Prentice Hall
ISBN: 9780321046413
Category : Management
Languages : en
Pages : 126
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Book Description
Author: Richard P. Bagozzi
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 760
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Book Description
Author: Gary L. Lilien
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 263
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Book Description
The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering--putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems) [4e p. de couv.].
Author: Mark S. Glynn
Publisher: Emerald Group Publishing
ISBN: 1780525761
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.
