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Author: Susan Tyler Eastman
Publisher: Wadsworth Publishing Company
ISBN:
Category : Art
Languages : en
Pages : 488
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Book Description
In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide students with the most accurate and current information on the techniques and strategies used in the programming industry. The text has helped professors teach this course with clear current illustrations and examples, and just right approach of student friendly writing. Comprehensive, accurate and up- to- date, the text covers all aspects of programming for broadcast, cable, radio, and the Web.
Author: Susan Tyler Eastman
Publisher: Wadsworth Publishing Company
ISBN:
Category : Art
Languages : en
Pages : 488
Get Book
Book Description
In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide students with the most accurate and current information on the techniques and strategies used in the programming industry. The text has helped professors teach this course with clear current illustrations and examples, and just right approach of student friendly writing. Comprehensive, accurate and up- to- date, the text covers all aspects of programming for broadcast, cable, radio, and the Web.
Author: Lynne Gross
Publisher: CRC Press
ISBN: 1136068864
Category : Computers
Languages : en
Pages : 345
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Book Description
Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!
Author: Susan Tyler Eastman
Publisher:
ISBN:
Category : Cable television
Languages : en
Pages : 616
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Book Description
This widely used text (over 250 adoptions) offers a current strategies approach to broadcast and cable programming, with network/local and commercial/noncommercial perspectives. It focuses on three primary responsibilities of programming executives: (1) evaluating audiences and programs; (2) selecting programs; and (3) scheduling, or organizing, programs into coherent program services. The book is divided into five major sections: Part One introduces the concepts and vocabulary for understanding the remaining chapters; Parts Two through Five look at programming strategy respectively for television, cable, radio, and public broadcasting from the perspective of industry programming experts.
Author: Susan Tyler Eastman
Publisher: Wadsworth Publishing Company
ISBN: 9781111835026
Category : Cable television
Languages : en
Pages : 480
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Book Description
Current, relevant, and student-friendly, MEDIA PROGRAMMING, 9E, International Edition delivers the most accurate coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high definition media, new programming strategies, and wireless and pay-per-view media. It explains how programs (units of content) are selected (or not selected), arranged, evaluated and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Covering the latest trends and issues in the industry, MEDIA PROGRAMMING, 9E, International Edition includes practical examples, insight from noted industry authorities, a useful website, and an expanded glossary to reflect the latest trade jargon and practices.
Author: Susan Tyler Eastman
Publisher:
ISBN: 9780534033538
Category : Cable television
Languages : en
Pages : 529
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Book Description
In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide students with the most accurate and current information on the techniques and strategies used in the programming industry. The text has helped professors teach this course with clear current illustrations and examples, and just right approach of student friendly writing. Comprehensive, accurate and up- to- date, the text covers all aspects of programming for broadcast, cable, radio, and the Web.
Author: Edwin T. Vane
Publisher: Taylor & Francis US
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 280
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Book Description
Programming TV, Radio, and Cable provides an in-depth look at the roles and responsibilities of television, radio and cable programmers. You will discover how programmers come up with ideas, how those ideas are developed into programming, how the show ideas are pitched to the buyer, how the program schedule is created, how the success or failure of individual shows and the program schedule as a whole is determined and what, if anything, can be done to save shows. Each topic is explored, then applied to three different media: television, radio and cable. Numerous illustrations and real-life examples bring this topic alive and present you with a realistic view of today's programming issues.
Author: Susan Tyler Eastman
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 504
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Book Description
This course discusses the electronic media programming process and the kinds of issues and strategies that are prominent in the field today.
Author: David Wise
Publisher: DIANE Publishing
ISBN: 1437930727
Category : Business & Economics
Languages : en
Pages : 51
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Book Description
The media industry plays a vital role in informing and entertaining the public. Media ownership and the availability of diverse programming have been a long-standing concern of Congress. Despite numerous programming choices in TV and radio available to the public, independently produced programming ¿ that is, programming not affiliated with broadcast networks or cable operators ¿ has decreased through the years. This report discusses: (1) the extent to which the sources of TV programming have changed over the last decade; (2) the factors industry stakeholders identified as affecting the availability of independent TV programming; and (3) the factors industry stakeholders identified as influencing programming decisions in radio. Illus.
Author: Charles Clift
Publisher:
ISBN:
Category : Social Science
Languages : en
Pages : 272
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Book Description
Author: Gerard Donnelly
Publisher: Bloomsbury Publishing USA
ISBN: 0313051526
Category : Performing Arts
Languages : en
Pages : 241
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Book Description
The broadcasting industry's ongoing transition to digital technology raises significant questions for higher education, ones relating to appropriate curriculum design, the teacher/student relationship, legal issues, media convergence, and funding. This new collection of essays offers guidance to faculty, administrators, and scholars alike, offering innovative ideas on ways in which programs can excel in each area. In so doing, Technological Issues in Broadcast Education illuminates the educational settings that have been created and enhanced by the emergence of new broadcast-related technologies as well as the impact of these technologies on the missions of broadcasting programs. Subjects covered in the volume include the digital revolution, curriculum revisions, online learning, gender considerations, learning beyond the classroom, and international models of broadcasting curricula. At the same time that emphasis is placed on the challenges posed by new technologies, careful attention is given to the importance of educators' continuing to emphasize the traditional academic skills of writing, interpersonal communication, and analysis. In this way, editors Jerry Donnelly and Joseph R. Blaney offer offers a unique roadmap to educators charged with shaping broadcasting programs in light of new technology.
