Author: Günter Faltin
Publisher: World Scientific Publishing Company
ISBN: 9789813234611
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
The tea campaign as a case study -- Start-ups: creative concepts, not high-tech -- The step-child concept: it pays to finetune your concept -- Avoiding overload -- Building a business with components -- Playing in the big boys' league -- How to work out your own high-potential concept: the entrepreneurship laboratory -- Entrepreneurship as a challenge -- Say goodbye to old ways of thinking (don't draw conclusions about the future based on the past) -- An invitation to a dance
Author: Faltin Gunter
Publisher: World Scientific
ISBN: 9813234636
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own 'idea-masterpiece' as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. Günter Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to 'The Tea Campaign' (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully. Featuring practical examples of successful companies, Günter Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies.
Author: Günter Faltin
Publisher: World Scientific Publishing Company
ISBN: 9789813235830
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own 'idea-masterpiece' as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. Günter Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to 'The Tea Campaign' (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully. Featuring practical examples of successful companies, Günter Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies.
Author: Monique Brandt
Publisher: GRIN Verlag
ISBN: 3656850984
Category : Business & Economics
Languages : en
Pages : 27
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Book Description
Seminar paper from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Hamburg University of Applied Sciences, course: Academic Research and Writing, language: English, abstract: Over the last decades, business formation became a possibility for everyone, Günter Faltin states in his book Brains versus Capital. Recently, the traditional perception of an entrepreneur is changing from a suit-wearing businessman with various abilities in all departments of a company to an innovative ‘head of delegation’. With the aid of components in various departments like accounting and human resource management, an entrepreneur can establish a business with expertise. Consequently, different ventures have to be considered to develop a convenient concept and to avoid the risk of failing. The findings show that a convincing and sophisticated concept, so-called entrepreneurial design, is to be considered more important for the success of a company than the amount of capital at disposal. In times of fast global intercommunication, it is easier to access information and to realise one’s concept than it ever was. Intellectual capital gains more relevance whereas financing becomes a minor matter.
Author: Wil Roebroeks
Publisher: Amsterdam University Press
ISBN: 9789087280147
Category : Social Science
Languages : en
Pages : 284
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Book Description
The human brain and its one hundred billion neurons compose the most complex organ in the body and harness more than 20% of all the energy we produce. Why do we have such large and energy-demanding brains, and how have we been able to afford such an expensive organ for thousands of years? Guts and Brains discusses the key variables at stake in such a question, including the relationship between brain size and diet, diet and social organization, and large brains and the human sexual division of labor. Showcasing how small changes in the diet of early hominins came to have large implications for the behavior of modern humans, this interdisciplinary volume provides an entry for the reader into understanding the development of both early primates and our own species.
Author: Caleb E. Finch
Publisher: Springer
ISBN: 3642593569
Category : Medical
Languages : en
Pages : 185
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Book Description
In this third volume on longevity Fondation Ipsen has again collected the most recent results in research on genes and diet in the evolution of human longevity, educational level and longevity, cognitive impairment and survival at older age and other contributions. The preponderance of relatively short - compared to long-lived organisms suggests that morphogenesis is easier to accomplish than is maintenace of soma, whereas the broad range of longevities of organisms demonstrates that maintaining soma for extended periods of time is possible. The underlying assumption of "disposable soma" theory of aging is that the expense of maintaining somatic cells depends on their contribution to the welfare of the germ cells.
Author: Robert Siegel
Publisher: McGraw Hill Professional
ISBN: 1264257783
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
A Top Financial Times Recommended Business Book, The Brains and Brawn Company is the grounded, clear-sighted guide you need to blend digital and traditional business functions for long-term competitive advantage Business leaders are continually told they need to embrace digital disruption wholeheartedly to thrive in the 21st Century. Legacy companies, we hear, are all doomed to fail unless they double down on the latest digital innovations, and disruptors are ordained to take over the world. Digital innovation is the answer to everything. False! Nothing in life or business is ever that simple. In The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical, venture capitalist and Stanford Business School lecturer Robert Siegel brings the digital innovation conversation back down to earth. He shows that, while important, digital is only part of the answer―and it’s never the only answer. The vast majority of successful leaders from both incumbents and disruptors focus as much on things like logistics, manufacturing, and distribution as they do on digital innovation. In fact, many established companies are successfully countering young upstarts in other creative ways, and many new organizations are learning from their older brethren. Siegel shows how to create lasting profits and growth in the smartest way possible: by creating a solid partnership between digital innovation and traditional business operations—in other words, by marrying brains and brawn. He lays out the core competencies that today’s industry leaders have mastered and explains how: Charles Schwab uses cutting-edge analytics to better serve millions of investors without violating its original code of values. Align Technology transformed orthodontia by developing creative new business models along with new products. Kaiser Permanente taps into the power of empathy to improve patient satisfaction while controlling costs. Instacart balances ownership and partnerships to balance the needs of four key constituencies. Target, Best Buy, and Home Depot found different ways to blend the best aspects of physical retail with innovative e-commerce. Desktop Metal is innovating high-volume yet affordable production methods that can revolutionize manufacturing. Filled with original research and case studies of Daimler, 23andMe, Instacart, AB InBev, Google, and many other companies, The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical provides practical, proven insights and advice for bridging the gulf between digital vs. physical, disruptor vs. incumbent, startup world vs. Fortune 500, and tech culture vs. industrial culture. The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical provides everything you need to set your company apart from your competitors in real and measurable ways—and take the lead in your industry for years to come.
Author: Jason Zweig
Publisher: Simon and Schuster
ISBN: 1416539794
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
Drawing on the latest scientific research, Jason Zweig shows what happens in your brain when you think about money and tells investors how to take practical, simple steps to avoid common mistakes and become more successful. What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn’t good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions—and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions. Anyone who has ever looked back on a financial decision and said, “How could I have been so stupid?” will benefit from reading this book.
Author: Dukkyu Choi
Publisher: AuthorHouse
ISBN: 1524678341
Category : Philosophy
Languages : en
Pages : 262
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Book Description
The book is divided into three partsThe Mind in Every Day Living, The Mind and the Dream World, and The Mind after Death. Due to the immateriality of mind or consciousness and the unknown mechanism thereof, the terms such as consciousness, mind, thought, emotion, and the like are not clearly defined, even in the twenty-first century, Choi Writes. To discover the mechanism and to define the terms clearly are my concerns in this book. He adds that one of his objectives is to prove continuity of consciousness after death. The first five consciousnesses are our sense consciousnesses, Choi explains, while the sixth consciousness, called the mano-vijnana, is generated by the sixth organ, referred to as the organ of mind or root of mind. What exactly that is, Choi continues, we do not know. However, it is crystal clear that the sixth organ is not the brain. It must be a nonphysical and immaterialistic organ that is capable of reading something. Choi goes on to explain the seventh consciousness, called manas. Unlike the first six consciousnesses, this one does not have an organ. It involves thinking, cogitation, and intellection. The first six consciousnesses perceive and discriminate their corresponding objects and trigger to think so as to give rise to the seventh consciousness, manas, which is accumulated in the eighth consciousness, alaya, as seeds of mind (cittas), Choi continues, adding that all mental activities are stored in alaya.
Author: Charles Hubert McDermott
Publisher:
ISBN:
Category : Commerce
Languages : en
Pages : 248
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Book Description
