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Author: PJ Pereira
Publisher: Peter Owen Publishers
ISBN: 0720620597
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity.A collection of essays from jurors on the 2017 Lions Entertainment award. Drawing on years of experience and expertise, working for brands such as Mini, Coca-Cola, Lego, Google, Skype and Intel and for media and advertising giants such as Bartle Bogle Hegarty and MediaCom, the contributors provide a fun and far-reaching study of the evolution of branding and the future of advertising.Live television viewing is decreasing as audiences choose to stream television shows and films via catch-up, YouTube, Netflix, iTunes and other digital platforms. With that shift, intrusive commercial advertising breaks are quickly losing their power as the leading way in which brands communicate with viewers.For the past five years the Cannes Lions international Festival of Creativity has been grappling with how the entertainment and marketing worlds can collaborate in fresh and innovative ways, rather than unsophisticated product placement. In 2017 twenty specialist jurors considered a wide range of ideas submitted in the relatively uncharted category of branded entertainment, regarded by many as the future of advertising. For days they deliberated on what made an entry more or less successful. This book conveys their comprehensively debated conclusions in a series of stimulating essays authored by each juror.Contributors to The Art of Branded Entertainment: Monica Chun, President of PMK.BNC; Jules Daly, president of RSA Films; Ricardo Dias, CMO of Anheuser-Busch InBev's Grupo Modelo in Mexico; Samantha Glynne, Global Vice President of Branded Entertainment at TV production giant FremantleMedia; Carol Goll, ICM Partners Global Head of Branded Entertainment; Gabor Harrach, the New York-based film and TV producer and former Head of Entertainment Content at Red Bull Media House; Marissa Nance, Managing Director for Multicultural Content Marketing & Strategic Partnerships at Media Superpower OMD; Toan Nguyen, partner at Jung von Matt/SPORTS; Luciana Olivares, CCO of Latina Media in Peru; Marcelo Páscoa, Head of Global Brand Marketing at Burger King; PJ Pereira, Founder and Creative Chairman of Pereira O'Dell; Misha Sher, Vice-President at MediaCom Worldwide; Pelle Sjoenell, Bartle Bogle Hegarty's Global Chief Creative Officer; Tomoya Suzuki, CEO of Stories International; Jason Xenopoulos, Chief Vision Officer and Chief Creative Officer of VML.
Author: PJ Pereira
Publisher: Peter Owen Publishers
ISBN: 0720620597
Category : Business & Economics
Languages : en
Pages : 320
Get Book
Book Description
A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity.A collection of essays from jurors on the 2017 Lions Entertainment award. Drawing on years of experience and expertise, working for brands such as Mini, Coca-Cola, Lego, Google, Skype and Intel and for media and advertising giants such as Bartle Bogle Hegarty and MediaCom, the contributors provide a fun and far-reaching study of the evolution of branding and the future of advertising.Live television viewing is decreasing as audiences choose to stream television shows and films via catch-up, YouTube, Netflix, iTunes and other digital platforms. With that shift, intrusive commercial advertising breaks are quickly losing their power as the leading way in which brands communicate with viewers.For the past five years the Cannes Lions international Festival of Creativity has been grappling with how the entertainment and marketing worlds can collaborate in fresh and innovative ways, rather than unsophisticated product placement. In 2017 twenty specialist jurors considered a wide range of ideas submitted in the relatively uncharted category of branded entertainment, regarded by many as the future of advertising. For days they deliberated on what made an entry more or less successful. This book conveys their comprehensively debated conclusions in a series of stimulating essays authored by each juror.Contributors to The Art of Branded Entertainment: Monica Chun, President of PMK.BNC; Jules Daly, president of RSA Films; Ricardo Dias, CMO of Anheuser-Busch InBev's Grupo Modelo in Mexico; Samantha Glynne, Global Vice President of Branded Entertainment at TV production giant FremantleMedia; Carol Goll, ICM Partners Global Head of Branded Entertainment; Gabor Harrach, the New York-based film and TV producer and former Head of Entertainment Content at Red Bull Media House; Marissa Nance, Managing Director for Multicultural Content Marketing & Strategic Partnerships at Media Superpower OMD; Toan Nguyen, partner at Jung von Matt/SPORTS; Luciana Olivares, CCO of Latina Media in Peru; Marcelo Páscoa, Head of Global Brand Marketing at Burger King; PJ Pereira, Founder and Creative Chairman of Pereira O'Dell; Misha Sher, Vice-President at MediaCom Worldwide; Pelle Sjoenell, Bartle Bogle Hegarty's Global Chief Creative Officer; Tomoya Suzuki, CEO of Stories International; Jason Xenopoulos, Chief Vision Officer and Chief Creative Officer of VML.
Author: Adrian David Cheok
Publisher: Springer Science & Business Media
ISBN: 1849961379
Category : Computers
Languages : en
Pages : 299
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Book Description
Art and Technology of Entertainment Computing and Communication takes a blue sky research perspective on the field of interactive media for entertainment computing. Adrian David Cheok argues that entertainment as an end-product is useful for interactive play, however it is also a powerful tool for learning and communication and it is also a key driver for the development of information technology. This book explores the future of entertainment technologies used for communication and describes quantum step research. It will inform and inspire readers to create their own radical inventions and innovations that are not incremental, but which break through ideas and non-obvious solutions. One of the main explorations is the examination of how new forms of computer interaction can lead to radical new forms of technology and art for entertainment computing. Art and Technology of Entertainment Computing and Communication is an informative and inspirational text for students and the next generation of researchers. It’s main aim is to provide information that will hopefully help change the world and society for the better, through new modes of entertainment and communication. Academics, researchers, engineers, game designers, and interaction designers, will find the content both interesting and valuable. Entertainment is the "engine" to inspire people and drive innovation in interactive digital media design. The pioneer of the field, Prof. Adrian David Cheok, takes you on an exciting tour of the future shaped by the Entertainment Technologies. Hiroshi ISHII, Muriel R. Cooper Professor of Media Arts and Sciences, MIT Media Laboratory.
Author: Joe McElhaney
Publisher: Wayne State University Press
ISBN: 9780814333075
Category : Performing Arts
Languages : en
Pages : 476
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Book Description
Widely known for innovative films like Meet Me in St. Louis, An American in Paris, and The Band Wagon, Vincente Minnelli also directed classic film comedies like Father of the Bride and Designing Woman, and melodramas such as The Bad and the Beautiful and Some Came Running. Though his work is beloved by filmmakers and audiences alike, Minnelli has nonetheless received very little critical attention in English. Vincente Minnelli: The Art of Entertainment remedies this imbalance, offering the first-ever comprehensive and scholarly examination of Minnelli's career within a variety of discourses and methods. Bringing together a number of previously uncollected and untranslated essays by some of the most important scholars and critics in North America, Australia, and Europe, Vincente Minnelli: The Art of Entertainment places Minnelli's cinema in its rightful position at the forefront of film history. In essays written over the last five decades, as well as a number of new essays commissioned especially for this volume, contributors consider Minnelli from a number of perspectives from auteurism to genre studies and psychoanalysis to close textual analysis. The volume is divided into four chronological sections, Minnelli in the 1960s: The Rise and Fall of an Auteur; The 1970s and 1980s: Genre, Psychoanalysis, and Close Readings; The 1990s: Matters of History, Culture, and Sexuality; and Minnelli Today: The Return of the Artist. An introduction by Joe McElhaney addresses the history of the reception of Minnelli's films, situating this reception within larger questions of film theory, criticism, and aesthetics. Too often dismissed as little more than a stylist dependent on the resources of the studio system and the structures of genre, Vincente Minnelli deserves a second look from serious film scholars. Vincente Minnelli: The Art of Entertainment demonstrates the remarkable and sustained rigor of Minnelli's vision and will appeal to students and teachers of film studies as well as fans of Minnelli's work.
Author: Nick Carpenter
Publisher:
ISBN: 9781608871384
Category : Art
Languages : en
Pages : 0
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Book Description
Blizzard Entertainment changed gaming forever. From its humble beginnings as a three-person console-game development studio in 1991 to the creation of the blockbuster Warcraft®, StarCraft®, and Diablo® series, Blizzard has crafted stunning worlds of science fiction and fantasy for more than two decades. An epic volume of visuals and behind-the-scenes insights, The Art of Blizzard Entertainment celebrates the genesis. This collection showcases nearly 700 pieces of concept art, paintings, and sketches accompanied by commentary from the Blizzard game development teams, including Nick Carpenter, Samwise Didier, and Chris Metzen. All three were essential in shaping Blizzard’s game universes over the years, and along with a team of international artists, revolutionized gameplay and storytelling. Artists such as Roman Kenny, Peter Lee, Bill Petras, Glenn Rane, and Wei Wang helped develop and expand Blizzard’s unique vision, and their contributions are featured here along with work by Brom, who offers a foreword to the collection. Millions of people around the globe play Blizzard games every day—The Art of Blizzard Entertainment is an opportunity to explore the core of what makes the experience so transporting. This deluxe edition is bound in saifu cloth and accompanied by a portfolio of collector art prints, all housed in a finely crafted double-slot slipcase with foil stamping. Each deluxe edition also includes a card of authenticity hand-signed by Brom, Samwise Didier, and Wei Wang. The Art of Blizzard © 2012 and All rights reserved. Blizzard Entertainment, World of Warcraft, Warcraft, StarCraft, Diablo, and Blizzard are trademarks or registered trademarks of Blizzard Entertainment, Inc., in the U.S. and/or other countries.
Author: Frank W. Hoffmann
Publisher: Psychology Press
ISBN: 9780866568814
Category : Social Science
Languages : en
Pages : 406
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Book Description
The first book in a multi-volume set on American fads. Gives data on the entertainers, art, movies, literature, television programs, and music that have captured national attention and followers in the past 200 years. Each of the 120 entries examines the nature of the fad and its importance to the American scene, influencing our vocabularies, fashions, leisure time pursuits, expectations about life, marketing strategies, and spending habits. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Shyon Baumann
Publisher: Princeton University Press
ISBN: 0691187282
Category : Performing Arts
Languages : en
Pages : 242
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Book Description
Today's moviegoers and critics generally consider some Hollywood products--even some blockbusters--to be legitimate works of art. But during the first half century of motion pictures very few Americans would have thought to call an American movie "art." Up through the 1950s, American movies were regarded as a form of popular, even lower-class, entertainment. By the 1960s and 1970s, however, viewers were regularly judging Hollywood films by artistic criteria previously applied only to high art forms. In Hollywood Highbrow, Shyon Baumann for the first time tells how social and cultural forces radically changed the public's perceptions of American movies just as those forces were radically changing the movies themselves. The development in the United States of an appreciation of film as an art was, Baumann shows, the product of large changes in Hollywood and American society as a whole. With the postwar rise of television, American movie audiences shrank dramatically and Hollywood responded by appealing to richer and more educated viewers. Around the same time, European ideas about the director as artist, an easing of censorship, and the development of art-house cinemas, film festivals, and the academic field of film studies encouraged the idea that some American movies--and not just European ones--deserved to be considered art.
Author: Danny Goldberg
Publisher: Akashic Books
ISBN: 1617759872
Category : Social Science
Languages : en
Pages : 213
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Book Description
A deep dive into the role that mass-appeal movies, television, videos, and music played in Donald Trump’s failed reelection campaign, including brand-new interviews with some of the major players. “A cleareyed overview of the modern interaction of culture and politics.” —Kirkus Reviews Bloody Crossroads 2020 takes a deep dive into the role that mass-appeal movies, television, videos, and music played in America’s political culture in the year of Donald Trump’s failed reelection campaign. The book also explores the impact of entertainment celebrities in communications, fundraising, and campaigning to support the election of Joe Biden. Although there existed a decades-old tradition of “liberal Hollywood,” Trump’s ascension to the presidency in 2016 triggered an unprecedented level of engagement by artists and performers. Within days of the 2016 election, a critical mass of entertainers, from teenagers to the last survivors of the World War II generation—blockbuster movie stars, art-film auteurs, Broadway dramatists, comedians, and musicians from the worlds of classical, country, pop, rock, R&B, and hip-hop—all seemed to have heard the tom-tom beat of resistance at the same moment and amplified a moral alternative to Trumpism. That level of engagement intensified with rare passion and purpose in the period of 2020 chronicled in Bloody Crossroads 2020—the Democratic primaries, the COVID-19 pandemic, the aftermath of the murder of George Floyd, the conviction of sexual predator Harvey Weinstein, and the 2020 general election campaign—culminating in Trump’s failed insurrection. Exhaustively researched, Bloody Crossroads 2020 draws from brand-new interviews with Bruce Springsteen, John Legend, Rosanne Cash, David Simon, Adam McKay, Chuck D, David Corn, Mandy Patinkin, and many more. It also explores the important political activities of entertainers like Stephen Colbert, Trevor Noah, Taylor Swift, Cardi B, Alyssa Milano, Mark Ruffalo, Jane Fonda, Robert De Niro, Bette Midler, Steven Spielberg, Spike Lee, Ava DuVernay, Dave Chappelle, Chris Rock, and Wanda Sykes. Bloody Crossroads 2020 expertly dissects and celebrates how the empowering actions of artists and entertainers helped a record turnout of everyday citizens realize a triumphant 2020 election.
Author: Yevgenia Belorusets
Publisher: New Directions Publishing
ISBN: 0811229858
Category : Fiction
Languages : en
Pages : 163
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Book Description
Powerful, off-beat stories about women living in the shadow of the now-frozen, now-thawing war in Ukraine Out of the impoverished coal regions of Ukraine known as the Donbass, where Russian secret military intervention coexists with banditry and insurgency, the women of Yevgenia Belorusets’s captivating collection of stories emerge from the ruins of a war, still being waged on and off, ever since the 2014 Revolution of Dignity. Through a series of unexpected encounters, we are pulled into the ordinary lives of these anonymous women: a florist, a cosmetologist, card players, readers of horoscopes, the unemployed, and a witch who catches newborns with a mitt. One refugee tries unsuccessfully to leave her broken umbrella behind as if it were a sick relative; a private caregiver in a disputed zone saves her elderly charge from the angel of death; a woman sits down on International Women’s Day and can no longer stand up; a soldier decides to marry war. Belorusets threads these tales of ebullient survival with a mix of humor, verisimilitude, the undramatic, and a profound Gogolian irony. She also weaves in twenty-three photographs that, in lyrical and historical counterpoint, form their own remarkable visual narrative.
Author: David Younger
Publisher:
ISBN: 9780993578915
Category : Architecture
Languages : en
Pages : 0
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Book Description
Theme Park Design & The Art of Themed Entertainment aims to be the most in-depth book on theme park design ever written, documenting for professional designers, theme park design students, and curious theme park fans, the fascinating processes and techniques that go into creating the amazing worlds of theme park design.
Author: David Bordwell
Publisher:
ISBN: 9780674002135
Category : Business & Economics
Languages : en
Pages : 4
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Book Description
This definitive study of Hong Kong cinema examines the work of directors such as Tsui Hark, John Woo, Ringo Lam, Johnnie To, King Hu, and Wong Kar Wai.
