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Author: B. Gunter
Publisher: Springer
ISBN: 0230290582
Category : Political Science
Languages : en
Pages : 241
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Book Description
There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or 'binge' drinking, especially among teenagers and young adults, are increasingly commonplace. Tackling irresponsible drinking, which is linked to other antisocial behaviour and health problems, has focused attention on the promotion of alcohol by its producers as an important causal factor. This has led to calls for tougher regulation of alcohol marketing, including restrictions on where it can occur and the form it is allowed to take. Empirical research evidence, often emanating from government funded enquiries and endorsed by health lobbies, has been cited in support of an allegedly primary role played by advertising in triggering interest in and the onset of alcohol consumption among young people and in encouraging regular and heavy drinking. Close examination of this evidence, however, reveals that the research is not always as cut and dried as it may first appear. Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought. This book sets out a review and critique of the evidence on alcohol advertising and marketing effects on young people and considers this evidence in relation to codes of advertising and marketing practice.
Author: B. Gunter
Publisher: Springer
ISBN: 0230290582
Category : Political Science
Languages : en
Pages : 241
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Book Description
There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or 'binge' drinking, especially among teenagers and young adults, are increasingly commonplace. Tackling irresponsible drinking, which is linked to other antisocial behaviour and health problems, has focused attention on the promotion of alcohol by its producers as an important causal factor. This has led to calls for tougher regulation of alcohol marketing, including restrictions on where it can occur and the form it is allowed to take. Empirical research evidence, often emanating from government funded enquiries and endorsed by health lobbies, has been cited in support of an allegedly primary role played by advertising in triggering interest in and the onset of alcohol consumption among young people and in encouraging regular and heavy drinking. Close examination of this evidence, however, reveals that the research is not always as cut and dried as it may first appear. Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought. This book sets out a review and critique of the evidence on alcohol advertising and marketing effects on young people and considers this evidence in relation to codes of advertising and marketing practice.
Author: Antonia Lyons
Publisher: Routledge
ISBN: 1317338324
Category : Health & Fitness
Languages : en
Pages : 427
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Book Description
Social media has helped boost the culture of intoxication, a central aspect of young people’s social lives in many Western countries. Initial research suggests that these technologies enable highly-nuanced, targeted marketing and innovations – creating new virtual spaces that alter the dynamics and consequences of drinking cultures in significant ways. Youth Drinking Cultures in a Digital World focuses on how pervasive social networking technologies contribute to drinking cultures. It brings together international contributions from leading researchers in this emerging field to explore how new technologies are reconfiguring the key themes, traditional interests, practices and concerns of alcohol-related research with young people. It is particularly concerned with three important areas, namely: identities, social relations and power alcohol marketing and commercialisation public health and regulating alcohol promotion. This innovative book includes original research and commentary and is a must-read for academics and researchers in the areas of public health, psychology, sociology, media studies, youth studies and alcohol studies.
Author: United States. Congress. Senate. Committee on Labor and Human Resources. Subcommittee on Children, Family, Drugs and Alcoholism
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 516
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Book Description
Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309089352
Category : Medical
Languages : en
Pages : 761
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Book Description
Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.
Author: Corinne Dobson
Publisher:
ISBN: 9780949535412
Category : Advertising
Languages : en
Pages : 63
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Book Description
Author: Charles T. Salmon
Publisher: Routledge
ISBN: 113628768X
Category : Language Arts & Disciplines
Languages : en
Pages : 554
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Book Description
Communication Yearbook 36 continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Charles T. Salmon presents a volume that is highly international and interdisciplinary in scope, with authors and chapters representing the broad global interests of the International Communication Association. The contents include summaries of communication research programs that represent the most innovative work currently, with internationally renowned scholars serving as respondents to each chapter. Offering a blend of chapters emphasizing timely disciplinary concerns and enduring theoretical questions, this volume will be valuable to scholars throughout communication studies.
Author: United States. Congress. House. Select Committee on Children, Youth, and Families
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 56
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Book Description
This document presents the testimony of Surgeon General Antonia Novello of the U.S. Public Health Service, and related materials from a congressional hearing examining underage drinking. In her opening statement, Chairwoman Patricia Schroeder reviews the incidence of underage drinking and notes the role of the advertising industry in promoting drinking. Surgeon General Novello's testimony notes the pervasiveness of underage drinking and discusses the problems created by exposing adolescents to mixed messages on drinking. Novello contrasts the health message that the use of alcohol by young people can lead to serious health consequences with the advertising messages that promote drinking. She examines the problem of labeling that makes it difficult to distinguish alcoholic from nonalcoholic beverages on store shelves; designated drivers, and teenagers who ride with drinking drivers; and adolescents' lack of knowledge about alcohol. Actions taken by the Surgeon General to combat the problem of underage drinking are reviewed, and the problems encountered in enforcing the National Minimum Drinking Age Act of 1984 are discussed. Novello describes actions taken by individual states to prevent underage drinking. The role of advertising in promoting underage drinking is emphasized throughout the document. Included in the document are a fact sheet on preventing underage drinking; the prepared statement of Michael Kavanaugh, sheriff of Roanoke County, Virginia; comments by John Calfee, associate professor of Marketing, School of Management, Boston University; and a report from the Office of Inspector General, U.S. Department of Health and Human Services. (NB)
Author: Antonia Lyons
Publisher: Taylor & Francis
ISBN: 1317338332
Category : Health & Fitness
Languages : en
Pages : 244
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Book Description
Social media has helped boost the culture of intoxication, a central aspect of young people’s social lives in many Western countries. Initial research suggests that these technologies enable highly-nuanced, targeted marketing and innovations – creating new virtual spaces that alter the dynamics and consequences of drinking cultures in significant ways. Youth Drinking Cultures in a Digital World focuses on how pervasive social networking technologies contribute to drinking cultures. It brings together international contributions from leading researchers in this emerging field to explore how new technologies are reconfiguring the key themes, traditional interests, practices and concerns of alcohol-related research with young people. It is particularly concerned with three important areas, namely: identities, social relations and power alcohol marketing and commercialisation public health and regulating alcohol promotion. This innovative book includes original research and commentary and is a must-read for academics and researchers in the areas of public health, psychology, sociology, media studies, youth studies and alcohol studies.
Author: Gail Snyder
Publisher: Simon and Schuster
ISBN: 1422288668
Category : Juvenile Nonfiction
Languages : en
Pages : 112
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Book Description
The Gallup Youth Survey has found that more than 80 percent of high school seniors have tried alcohol and that roughly a quarter of teenagers between the ages of 13 and 17 say it is very easy for them to get alcoholic beverages. Alcohol is a contributor to the three leading causes of death for teens and young adults: automobile crashes, homicides, and suicides. This volume explores several issues facing young people, including binge drinking and cross-addiction.
Author: Keryn E. Pasch
Publisher: Elsevier Inc. Chapters
ISBN: 0128066199
Category : Psychology
Languages : en
Pages : 1000
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Book Description
