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Author: Inger L. Stole
Publisher: University of Illinois Press
ISBN: 0252030591
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
It hasn't occurred to even the harshest critics of advertising since the1930s to regulate advertising as extensively as its earliest opponentsalmost succeeded in doing. Met with fierce political opposition fromorganized consumer movements when it emerged, modern advertisingwas viewed as propaganda that undermined the ability of consumers tolive in a healthy civic environment. In Advertising on Trial, Inger L. Stoleexamines how these consumer activists sought to limit the influence ofcorporate powers by rallying popular support to moderate and transformadvertising. She weaves their story together through the extensive useof primary sources, including archival research done with consumer andtrade group records, as well as trade journals and a thoroughengagement with the existing literature.
Author: Inger L. Stole
Publisher: University of Illinois Press
ISBN: 0252030591
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
It hasn't occurred to even the harshest critics of advertising since the1930s to regulate advertising as extensively as its earliest opponentsalmost succeeded in doing. Met with fierce political opposition fromorganized consumer movements when it emerged, modern advertisingwas viewed as propaganda that undermined the ability of consumers tolive in a healthy civic environment. In Advertising on Trial, Inger L. Stoleexamines how these consumer activists sought to limit the influence ofcorporate powers by rallying popular support to moderate and transformadvertising. She weaves their story together through the extensive useof primary sources, including archival research done with consumer andtrade group records, as well as trade journals and a thoroughengagement with the existing literature.
Author: Kamal M.F. Itani
Publisher: Springer
ISBN: 3319538772
Category : Medical
Languages : en
Pages : 495
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Book Description
The aim of this text is to provide the framework for building a clinical trial as it pertains to operative and non operative invasive procedures, how to get it funded and how to conduct such a trial up to publication of results The text provides all details of building a scientifically and ethically valid proposal, including how to build the infrastructure for a clinical trial and how to move it forward through various funding agencies. The text also presents various types of clinical trials, the use of implantable devices and FDA requirements, and adjuncts to clinical trials and interaction with industry Clinical Trials Design in Invasive Operative and Non Operative Procedures will be of interest to all specialists of surgery, anesthesiologists, interventional radiologists, gastroenterologists, cardiologists, and pulmonologists
Author: Inger L. Stole
Publisher: University of Illinois Press
ISBN: 0252092589
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
In the 1930s, the United States almost regulated advertising to a degree that seems unthinkable today. Activists viewed modern advertising as propaganda that undermined the ability of consumers to live in a healthy civic environment. Organized consumer movements fought the emerging ad business and its practices with fierce political opposition. Inger L. Stole examines how consumer activists sought to limit corporate influence by rallying popular support to moderate and change advertising. Stole weaves the story through the extensive use of primary sources, including archival research done with consumer and trade group records, as well as trade journals and engagement with the existing literature. Her account of the struggle also demonstrates how public relations developed in order to justify laissez-faire corporate advertising in light of a growing consumer rights movement, and how the failure to rein in advertising was significant not just for civic life in the 1930s but for our era as well.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 934
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Book Description
Author: Gerard J. Tellis
Publisher: SAGE Publications
ISBN: 1452262713
Category : Business & Economics
Languages : en
Pages : 217
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Book Description
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
Author: Gupta Ruchi
Publisher: S. Chand Publishing
ISBN: 812194001X
Category : Business & Economics
Languages : en
Pages : 402
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Book Description
Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary
Author: S. Roland Hall
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 782
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1048
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Book Description
Author: David Ogilvy
Publisher: Vintage
ISBN: 0804170053
Category : Social Science
Languages : en
Pages : 592
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Book Description
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1104
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Book Description
