92 Strategies for Marketing Planned Gifts PDF Download
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Author: Scott C. Stevenson
Publisher: Jossey-Bass
ISBN: 9781118690451
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Originally published by Stevenson, Inc., this practical resource assists nonprofit leaders and professionals in discovering new and better ways of identifying, cultivating, and successfully soliciting more planned gifts. In addition to actionable tips and techniques, this resource provides examples from other charities and nonprofit organizations as well as useful forms and brochures. Important topics covered include: Strategies for promoting bequests Incorporating planned giving into capital campaigns Developing planned giving marketing plans Acquiring testimonials Identifying planned gift expectancies Planning guidebooks Attracting planned gifts Life insurance gifts Residual bequests Preserving planned gift expectancies Prospect management Referral forms Donor/prospect communication Employee giving Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
Author: Scott C. Stevenson
Publisher: Jossey-Bass
ISBN: 9781118690451
Category : Business & Economics
Languages : en
Pages : 0
Get Book
Book Description
Originally published by Stevenson, Inc., this practical resource assists nonprofit leaders and professionals in discovering new and better ways of identifying, cultivating, and successfully soliciting more planned gifts. In addition to actionable tips and techniques, this resource provides examples from other charities and nonprofit organizations as well as useful forms and brochures. Important topics covered include: Strategies for promoting bequests Incorporating planned giving into capital campaigns Developing planned giving marketing plans Acquiring testimonials Identifying planned gift expectancies Planning guidebooks Attracting planned gifts Life insurance gifts Residual bequests Preserving planned gift expectancies Prospect management Referral forms Donor/prospect communication Employee giving Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
Author: Walter Wymer
Publisher: SAGE Publications
ISBN: 1506319084
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.
Author: Eugene R. Tempel
Publisher: John Wiley & Sons
ISBN: 0787966797
Category : Business & Economics
Languages : en
Pages : 578
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Book Description
This thoroughly revised and updated edition of the classic book in the field provides a conceptual foundation for the fund raising profession. Hank Rosso's Achieving Excellence in Fund Raising examines the profession's principles, strategies, and methods and is filled with practical examples. Guided by the enduring philosophy of fund raising master Henry A. Rosso, contributors explain the reasoning behind the planning and selection of strategies for all fund raising activities, including building your case for support, approaching donors, managing campaigns, and demonstrating stewardship. Read a Charity Channel review: http://charitychannel.com/publish/templates/?a=293&z=25
Author: Barbara L. Ciconte
Publisher: Jones & Bartlett Publishers
ISBN: 1449664954
Category : Business & Economics
Languages : en
Pages : 627
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Book Description
As nonprofit organizations face heightened scrutiny by the general public, donors, regulators, and members of Congress, the Third Edition of the essential book on the basics of fundraising provides new, up-to-date and valuable information that every fundraiser needs to know. With ethics and accountability being the primary theme of the Third Edition, this practical guide will continue to provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fundraising programs. The new edition also provides much needed information on giving trends, computer hardware and software available for fundraisers, cost estimates and workflow timetables, and the importance of the Internet. This primer remains a must-have for anyone new to the fundraising arena.
Author: Stacy Landreth Grau
Publisher: Oxford University Press, USA
ISBN: 0190090804
Category : Nonprofit organizations
Languages : en
Pages : 241
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Book Description
"Marketing for Nonprofit Organizations: Insights and Innovations (second edition) is a comprehensive overview of the marketing process specifically for nonprofit and social impact organizations. This book covers important topics to non-profit professionals: branding, target audience selection, strategy, promotional tactics, including social media and evaluation. Insights are based primarily on academic research that has been published and now translated into usable information for professionals. Innovations highlights organizations who are doing things a different way and topics that are relatively new the field. The second edition includes many updated examples as well as new information on several topics such as social enterprise, design thinking, collective impact and narratives in nonprofits. Readers will find an organized, easy to read overview of the important considerations for marketing for new and established non-profit organizations and foundations"--
Author: Ronald R. Jordan
Publisher: John Wiley & Sons
ISBN: 0471421111
Category : Business & Economics
Languages : en
Pages : 351
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Book Description
Proven methods for launching-and growing-a planned giving program Planned Giving for Small Nonprofits provides easy-to-follow guidelines for beginning and sustaining a planned giving program with the limited resources of a small organization. Drawing upon forty years of combined experience in planned giving, expert authors Ronald Jordan and Katelyn Quynn show managers how to achieve the careful analysis, employee commitment, and organizational support necessary to launch a successful program. In addition to step-by-step advice, this helpful guide contains a host of examples and case studies from a wide variety of nonprofits, including educational and religious institutions, healthcare organizations, and cultural associations. The authors break their blueprint for planned giving success into seven key components: * Background Issues * Getting Started * Planned Gifts * Gifts of Assets Other Than Cash * Working with Donors * Marketing * Planned Giving and Taxes Each subject is further analyzed into key subtopics, such as gift acceptance policies, endowed funds, and personal property gifts. Nonprofit managers in all areas will find Jordan and Quynn's authoritative guide an invaluable addition to their professional libraries.
Author: Jenna Tiffany
Publisher: Kogan Page Publishers
ISBN: 1789667429
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
WINNER: The BookFest Spring Book Awards 2022 - Marketing category WINNER: Business Book Awards 2022 - Sales & Marketing category Tasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany. Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and - crucially - how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization's long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them. Marketing Strategy is highly practical in approach. Chapters are supported by short tasks to complete throughout, to cement the reader's understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. Marketing Strategy also includes input from leading marketing strategists including Mark Ritson and organizations such as Mailchimp, the CIM and DMA.
Author: Robert E Stevens
Publisher: Routledge
ISBN: 1135024340
Category : Business & Economics
Languages : en
Pages : 313
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Book Description
With Strategic Planning for Private Higher Education you will improve your effectiveness in strategic planning to ensure the growth, success, and viability of your institution. The book’s emphasis on tested techniques and the examples from the authors’experiences in leading several private educational organizations give you the practical insight you need to learn how to benefit from strategic planning. The entire strategic planning process is covered--from vision casting to evaluation--for all types of private educational institutions, including colleges, universities, seminaries, graduate schools in education and business, and even K-12 academies. Strategic Planning for Private Higher Education will inspire you to make planning happen in a manner that will change the future and make a difference in the life of your institution. You’ll see the strategic planning process from a senior administrator’s perspective in real-time, with the idea of empowering all participating stakeholders for input and ownership of the process. This book shows education administrators, faculty, and students how to: develop a vision that is understood, shared, and acted upon create a mission that adequately communicates “who we are,” to be used in guiding every decision of the institution meet accreditation requirements of institutional effectiveness scan and analyze the external environment for changes that create either opportunities or threats to the institution establish and implement strategy, tactics, and action plans evaluate and control the strategic planning process assess the cultural and internal situation The book’s end-of-chapter questions provide projects and assignments that reinforce the text materials. Also included are sample strategic plans for departments, schools, and colleges illustrating how to apply textual concepts and principles. Yet another valuable feature of Strategic Planning for Private Higher Education is its presentation of a “master” case study illustrating a number of key points, including: interaction between a college president and board of trustees, the use of a strategic planning task force to collect primary data and to expand participation, rewriting the mission statement of the college, and an illustration of a strategic planning calendar in relation to the budgeting calendar.
Author: Deborah Kaplan Polivy
Publisher: Rowman & Littlefield
ISBN: 1538137895
Category : Business & Economics
Languages : en
Pages : 151
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Book Description
The Time for Endowment Building is Now: Why and How to Secure Your Organization’s Future describes endowment contributions both through outright and deferred gift giving. It puts the concept of endowment development front and center and explains the steps and mindset that are necessary to create the capacity to build and increase the endowment of an organization. The role and responsibility of the executive and the board in encouraging endowment development are described, and a chapter is devoted to the identification of endowment prospects not through wealth analysis or “major gift giving” but by donative history. A highlight of the book is a case study of the Harold Grinspoon Foundation’s LIFE & LEGACY Program that provides training and mentoring as well as incentives to local community-based organizations to encourage the building of endowment funds. The book will be particularly appealing to boards and staff members of those not-for-profit organizations contemplating whether to launch an endowment program or are in the beginning stages of doing so. This book will be valuable to veterans in the field considering their policies in relation to the use of endowment contributions as well as the marketing of them to prospects and donors. It will also be of interest to those teaching fundraising courses in not-for-profit management programs.
Author: Lindsay Karchin
Publisher: Bloomsbury Publishing
ISBN: 1350299448
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
